The Journal of Business &Industrial Marketing explores all aspects of marketing and offers in-depth research articles that enrich the practice of business &industrial marketing, while simultaneously making significant contributions to the body of knowledge. Combined with case analyses, conceptual arguments, industry reviews and executive summaries of each article, make this an invaluable resource. Those seeking to keep pace with the latest knowledge and identify further research opportunities, will find the in-depth analysis, lively discussion and practical recommendations extremely valuable. Every article published in the Journal of Business &Industrial Marketing has been subject to a double blind review process to ensure its relevance and quality.

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