文献类型    学术论文

标    题      Integrative Service Taxonomy and Business Strategies Formulation: 4P Model with Open System and Modularization Approaches

著    者      Chun-Hsien Liu, Chu-Ching Wang

机    构      Department of International Business Minghsin University of Science and Technology; College of Management Tamkang University

主 题 词    Service Taxonomy; Business strategy; Open System; MTMM.

集 合 名    International Journal of Information and Management Sciences

年             2009

月             9

卷             20

期             3

地    域      R.O.C.

文件大小    741.83 KB

描    述      In many countries including Taiwan the output of service sector has exceeded 70% of GDP (Gross Domestic Production). It is worthwhile to investigate the insight of service and nd the method to develop business strategy for service rms. This study adopts open system concept to identify 4 dimensions of service. Then via literature reviews 3 attributes are identied for each dimension.

全文链接：MANAa0585003_11672E7